When starting your website design and development process, selection of website color theme is often an overlook component in successful web design. Color is a magical tool we can utilize to draw out emotions, increase user engagement with brands and websites and communicate a specific message or tone.

Selecting a color theme if often an intuitive process and makes a radical difference in performance of the website, thus your company or brand. Colors significantly impact user experience and perception, allowing you to generate a strong bond with you audience and thus trust in your brand.

When starting your branding and web design project here area few things to consider:  

1. Understand Your Brand and Audience

  • Brand Identity: As always, the color theme of your web design should reflect your brand's personality. For example, a playful brand might use bright, vibrant colors, while a luxury brand might lean towards muted, sophisticated tones.
  • Target Audience: Always, always consider the demographics of your audience. Because different colors can appeal to different age groups, genders, and cultures selection of color and thus your communicated message can highly impact your engagement with desires demographic.

2. Consider Color Psychology

  • Emotional Impact: Colors evoke emotions. Color is the language that subconsciously drives our world and the interpretation of the environment around us. Thus color carry a huge significance on the emotional enjoyment of your brand with your audience. You can utilize these simple rules in the impact of color on the subconscious mind of human emotions.
  • Blue: Trust, calm, professionalism
  • Red: Energy, urgency, passion
  • Green: Growth, harmony, health
  • Yellow: Optimism, creativity, warmth
  • Cultural Significance: Take into account that different cultures perceived different colors in a in different way, thus evaluate the reach and target area of your brand by going an extra mile due research and due diligence on color implication of your branding and web design in different countries and/or areas.

3. Choose a Primary Color

  • Dominant Hue: The primary color of your website should be the most prominent and aligned with the brand's message and branding of your company. In general, the website primary colors should be the colors of your company logo and or secondary complimentary colors of your logo. Dominant color is a great color to use for website Call to Action Features and website tools for user/action conversion.

4. Select Secondary and Accent Colors

  • Contrast and Complementarity: When choosing your websites secondary and accent colors, always choose colors that complement the primary color of your brand and create visual interest in the flow of the page.
  • Hierarchy and Functionality: Secondary colors in the web design process should increase user engagement with the website, and help user navigate the pages, highlight website backgrounds, and/or assist user with secondary actions.

5. Establish a Neutral Base

  • Background Colors: As a general rule of thumb, neutrals colors such as whites, grays, and blacks should be utilized for backgrounds to ensure that content webpage flows, easily readable content and transition of web pages between different user conversion tactics.
  • Text and UI Elements: Use consistent and complimentary neutral color tones for text and essential UI elements to maintain clarity and focus and clearly drive user attention into the conversion tactics of the website.

6. Ensure Accessibility

  • Contrast Ratios: When designing a stellar website always ensure sufficient contrast between text and background colors to ensure easy readability for all users.
  • Color Blindness: Something additional to consider is how your color choices will look to users with color blindness. Tools like Color Oracle simulate how colors are perceived by people with different types of color vision deficiencies.

7. Test and Iterate

  • User Feedback: For in depth analysis and research, you can conduct usability testing with real users to see how they interact with the color scheme. During the study you can pay attention to how your specific colors influence their behavior and emotional response and choices.
  • A/B Testing: Within an in-depth web design process, tools of A/B testing can be performed to test different color schemes on their specific performance. This type of testing allow you to see which color schemes and elements performs better in terms of user engagement and conversion rates between different color options.

8. Consistency is Key

  • Style Guide: Once you've finalized your color palette and scheme, outline the selected brand colors in a Branding Guideline Toolkit to ensure consistency in all marketing styles and approaches across all your advertising and branding channels in print and media.  
  • UI Components: In the development, ensure to apply the color scheme consistently across all buttons, links, headings, backgrounds, etc., to create a cohesive user experience.

9. Stay Updated on Trends

  • While it’s important to align with your brand identity, staying aware of current design trends can keep your website looking modern and appealing. Branding colors can be completely changes with updated times for a fresher more updated look or can be simply altered in their hue to modernize the feel but keep the general color idea consistent.

10. Use Online Tools

Here are some of the helpful digital tools you can utilize to help you make better color decision with your branding and web design.

  • Color Palette Generators: Tools like Pantone, Colors, Adobe Color, or Paletton can help you create and visualize color schemes.
  • Inspiration Platforms: Websites like Pintrest, Canva, Dribbble, Behance, or Awwwards showcase designs that can inspire your color choices.

Most importantly have fun with color, utilize the power of color behind your brand and make smart decision into your branding and web design with amazing color selection and options available to the world of marketing and branding today. If you’re looking for a team of professional to help you with your decision on color when it comes to branding, marketing and web design, looks not further! Our team of professionals at Logic Media can help you jumpstart your brand in the right direction and with right color theme.

 

Looking forward to hearing from you and making your branding, marketing and web design projects a showstopper!

  • Best Practices for Web Redesign in 2023

  • Celebrating 20 years of excellence